International Women’s Day 2025 Leaving Cards

** featured in Campaign **

With a scary number of women leaving the Creative Industries at the moment (5% in the last 2 years) we created ‘Leaving Cards’ for those women.

Hidden amongst the generic (and sometimes downright insulting) platitudes of ‘goodbye’ and ‘best of luck’, they highlight something darker. The real reasons women are deciding they have no other choice but to leave. The ones usually dusted under the carpet.

This work gathered great traction across LinkedIn and was picked up by Campaign and featured as the headliner in their IWD2025 round-up.