Rugby World Cup
Defender’s partnership with RWC was all about strength - but not just the biceps-and-brawn kind. We wanted to spotlight unexpected sporting heroes who redefine what real strength looks like, every single day. Spoiler: it’s not all scrums and six-packs.
RWC Launch
As well as the tv spot, a huge outdoor campaign, and a launch event with statues made of our alternative mascots
